Graphic Interactive Designer based in Pennsylvania
2020 - 2022
At the NWPA Beehive, I collaborated with managerial advisors, directors, and members. To meet real briefed clients with their product, stationary and website needs. Some clients I worked with were General McLane School District, Foxburg Golf Preservation, and Enlisted Coffee Company.
2021 - 2022
Previously at eGear, I helped unify branding and create design systems that built and prototyped a CMS Gaming Ecommerce website. While working parallel with back-end developers I helped create a practicable consistent round of revised mockups from simple wireframes to second round mockups. The website is then used to guide user flow to find the best price for a certain products across multiple Ecommerce platforms, such as Amazon, Walmart, eBay, and BestBuy.
2022 - Present
At SuccessFuel, I am responsible for developing and maintaining brand design systems, including typography, color schemes, illustrations, user experience, and motion graphics. I conceptualize and execute creative strategies through mood boards, transforming concepts into impactful design assets for digital, print, sales, and experiential marketing. My role includes designing marketing materials for digital ads, social media video production, and presentation decks to enhance brand visibility and audience engagement. I also collaborate with content teams to create visually appealing sales slide decks, data visualization dashboards, and infographics that simplify complex information.
NWPA Beehive Network is a grant funded, University run, network of high level undergraduate specialized internship classes. To improve, prepare, and develop students and clients with professional work.
Role: Developer, Designer
Tools: Webflow, HTML, CSS, Illustrator
General McLane School District logo was created for multiple different public schools for students in Erie County, Pa. It freshened up its branding and logo with the help of Edinboro University's branch of the NWPA Innovation Beehive Network. A group of Edinboro students led by a General McLane alumnus worked with the school district's administration on the project. In addition to designing a new logo, they re-imagined the school's mascot and captured photos of the school campus and its students.
Role: Designer
Tools: Photoshop, Illustator
Campovate a personal startup project is an idea relating to renovating a campgrounds digital appearances through monthly fees. In this website development the main goal was to create a welcoming, minimal, and friendly design style that is easily accessible to customers through good and high focal points.
Role: Developer, Designer
Tools: Webflow, Dreamweaver
Chimera is a student run publication, focused to showcase Edinboro University student artwork ranging from various mediums. The publication team on top of other managerial and promotional teams, are tasked with creating a uniform creative system that is cohesive across all platforms. While formatting layout and design with up to 40 different selected artists work.
Roles: Art Director, Designer
Tools: Photoshop, Illustrator, InDesign
eGEAR is a website created to direct you across a variety of different kinds of products, gaming organizations, players, and brands at the cheapest price. With this goal the style is simplified in the rounded blocks and thin lines that is complimented by the blue accent of text, image overlays, and buttons to show importance.
Role: Front-End Visual Developer
Tools: Figma, Illustrator, Dreamweaver
The National Museum of Transportation is one of the largest collection of transportation of its kind. The branding, logo, and motion design relates singularly to movement and the use of trails and transportation routes to create path. The case was to study the use of interactive design through motion and collective digital brand guides.
Role: Designer
Tools: Illustrator, After Effect
Charged with fresh new idea's and a stick to it energy. While having strong design principles that create structured and unified visual designs and developments. I design meaningfully and with intent.
Every action or choice should be explainable and have a reason.
Developing a personality that makes your business and company, stand out and recognizable across many platforms. Through motion, patterns, illustrations, and use of color and design into a customized system and brand guideline.
Disciplined in web design technologies such as Webflow, HTML & CSS, I bring value to design teams, helping save valuable development time, through front-end visual development.
From a hands on process of ideation through sketches, idea boards, mind maps. To in depth digital mood boards and style guides that catches your creative direction. There is a thought process and large research development across every design.
Being involved in every phase of development is paramount as a visual developer and designer. Especially using liminal thinking while taking every perspective and issue from management positions on the team, and solve it before its an issue.
This is the foundational phase, that builds your brand and design, where I make sure to get all the facts and development processes right. Through Idea Generation, Competitive Analysis, and User/Product Research.
After understanding the 'problem' and the visual direction accomplished through a brand brief created by observation and questions answered through development meetings. I organize and define the visual style to the highest needs.
With the research and user experience solidified, progressing forward towards a process of physical wireframes, sketches, and rough ideas that is laid out to go through revisions and digital creation.
This is where it all happens. Using all the revisions and feedback from previous rough designs, while following the brief and style guide created in the beginning. I develop a finalized visual design that is organized on a cloud based drive to ensure access at any time!
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